Herd MSL Australia Launches Reputation Resilience Council to Help Clients Navigate Reputation Risks
Herd MSL Australia Reputation Resilience Council - Photo supplied
Announcement:
Herd MSL Australia has today launched its new Reputation Resilience Council, a service designed to support organisations in navigating an increasingly complex and fast-evolving risk landscape. The advisory council brings together specialists across cybersecurity, sustainability, AI, economics and organisational change to strengthen Herd MSL’s reputation advisory services and provide integrated guidance on emerging and persistent business risks.
Skye Lambley, Herd MSL Australia CEO, said: “As the digital, regulatory and geopolitical landscape evolves, so do the risks that threaten brand integrity. Businesses today are transforming rapidly, and they require not only planning and foresight, but also highly specialised skills and knowledge at the cutting edge of emerging issues.
“Cybersecurity, sustainability, economic volatility and AI adoption are topics we know are top of mind for Australian businesses, and if communications are poorly managed, they can be highly damaging in a world of eroding consumer trust and rising community expectations.”
The initiative reflects the agency’s commitment to providing strategic, expert-driven solutions that address the most pressing challenges clients face today.
The Reputation Resilience Council includes:
Shane Bell – Founder & CEO, NSB Cyber
Tess Ariotti – Lead Sustainability Consultant, Salterbaxter
Gavin Seewooruttun – VP of Data & AI, Publicis Sapient
David Williams-Chen – Founder & Managing Director, Positive Economics Advisory
Megan Caulfield – Employee Experience and Change Specialist
These experts bring deep expertise to help organisations protect brand integrity and build long-term resilience.
About Herd MSL: Herd MSL is a full-service integrated communications agency, committed to advancing the industry through cutting-edge analytics, corporate and crisis communications, strategic stakeholder engagement, impactful creative, earned-first storytelling, and sophisticated influencer marketing. Herd MSL Australia is part of the global MSL network of more than 100 offices across 40 countries, owned by Publicis Groupe. Herd MSL is part of the Publicis Groupe ANZ connected platform.
www.mslgroup.com
Source: Herd MSL Australia – Reputation Resilience Council Launch
Reference: Announcement of the Herd MSL Australia Reputation Resilience Council