NSB Cyber CEO Shane Bell Joins Herd MSL Reputation Resilience Council
Herd MSL Australia this week launched its new Reputation Resilience Council, a service designed to help organisations navigate an increasingly complex and fast-evolving risk landscape.
Our Co-Founder and CEO, Shane Bell, joins the council, which brings together specialists across cybersecurity, sustainability, AI, economics, and organisational change. The advisory council will strengthen Herd MSL’s reputation advisory services and provide integrated guidance on emerging and persistent business risks.
Skye Lambley, Herd MSL Australia CEO, said: “As the digital, regulatory and geopolitical landscape evolves, so do the risks that threaten brand integrity. Businesses today are transforming rapidly, and they require not only planning and foresight, but also highly specialised skills and knowledge at the cutting edge of emerging issues.
“Cybersecurity, sustainability, economic volatility and AI adoption are topics we know are top of mind for Australian businesses, and if communications are poorly managed, they can be highly damaging in a world of eroding consumer trust and rising community expectations.”
The initiative underscores the agency’s dedication to offering forward-looking, expert-led solutions for the complex challenges organisations face.
